The agreement means that Aztec will provide Freeman with AV equipment and technical support across the UK and Europe.
Aztec has opened a warehouse in the Midlands. As part of the deal, the company has also taken over Freeman UK’s outdoor electrics and AV business, and the associated employees have joined a new division of Aztec called Aztec Live.
Each year Aztec provides AV equipment and technical support to over 300 high profile exhibitions, events and conferences. These include the World Travel Market, the Ideal Home Shows, Marketing Week Live and corporate clients such as Arsenal and Cisco.
Aztec says the “high degree of synergy with Freeman UK will be extremely beneficial to both parties”.
Aztec’s MD, John Robson, says: “We are the official AV supplier to a high proportion of UK shows and have established ourselves as providers of quality service and equipment. Our clients recognised this recently in the EN Elite Awards, where we won the category of Best AV Hire and Production Company. This partnership with Freeman is a natural progression of our business that will lend our expertise and service ethos to Freeman’s client base”.
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