ASIA – Reed Exhibitions has signed new strategic alliance agreement with the China Foreign Trade Centre Group, forming a new “rewarding relationship, long-term cooperation and joint development”.
Wang Zhiping, chairman of China Foreign Trade Centre Group and Mike Rusbridge, chairman of Reed Exhibitions, signed the first-ever strategic partnership of its kind between the enterprises, at the Renaissance Shanghai Yangtze Hotel.
The alliance includes regular executive meetings, resource sharing, professional talent cultivation, exhibition projects, organisation and venue cooperation.
Rusbridge said the signing proved to be a milestone for Reed Exhibitions, after three decades of rapid growth in China.
“The new strategic alliance agreement between Reed Exhibitions and the China Foreign Trade Centre is ‘a powerful statement of intent’ between two strong partners with one common goal to continue building world- leading exhibition events in China. Reed’s commitment to China has never been stronger with our eight outstanding member companies who currently organize over 50 events covering 12 specialized industries nationwide,” he said.
In May 2015, three mega medical and healthcare industry events, CMEF, API China and PHARM China, organised by Reed Sinopharm will co-locate for the first time at the National Exhibition and Convention Centre in Shanghai.
The new partnership between China Foreign Trade Centre Group and Reed Exhibitions is a pivotal example of domestic and foreign exhibition enterprises combining their strengths and collaborating to create a ‘win win’ alliance, said the organiser.. It also signifies a desire to expand and open-up the economy by engaging global players and developing the Chinese convention and exhibition industry, from a large scale market to a cutting edge industry, whilst encouraging strategic growth.
Chairman Wang Zhiping said in his address: “As the benchmarking enterprise of China’s convention and exhibition industry with over 50 years in the field, the China Foreign Trade Centre Group has accumulated vast experience from organizing and presenting many of the world’s top exhibitions, namely the Canton Fair and mega events such as China International Furniture Fair (Guangzhou), International Building & Construction Trade Fair and International Automobile Industry Exhibition.”
In addition, the organisation has modernised two major exhibition venues, the Guangzhou International Convention and Exhibition Centre (Pazhou Complex) and the National Exhibition and Convention Centre (Shanghai Hongqiao).
“It has been predicted that, in 2015, the total exhibition area of these two venues will exceed 10m sqm, occupying one tenth of the total exhibition area in China,” added Zhiping.
Rusbridge added that this new alliance will remain instrumental to the modernisation and sustained success of the industry.
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