With the mid-term elections behind us, the FreemanXP team is placing their votes for the top tech trends in experiential marketing. Here are the trends we are casting our ballots for based on what we are seeing at the EventTech conference (happening now in Las Vegas), as well as through the many programs we bring to life around the world.
We’ve narrowed the pool of candidates down to our top three trends:
Event technology that connects:
We live in a constantly connected world, as our smartphones have become a limb by proxy. At the baseline, our events need to support that and become constantly connected environments. This means event organizers must upgrade to strong WiFi and plan to provide plenty of power for charging (both are in abundance at EventTech - thank you!), to enable attendees to connect with the community. Also, proximity technology is growing in popularity as the barrier to entry is getting lower and lower–expect wearables, RFID, NFC, and more to play a big a role in event environments moving forward.
Event technology that engages:
This scene is hot, hot, hot! Expect it to grow and amplify in short order. From second screen technology to social amplification and viral content, more and more brands and event organizers are seeing the power in using technology that integrates seamlessly and helps attendees engage with each other and with the brand. Second screen will become the "must have" technology for B2B event marketers–instead of trying to get attendees to look away from their devices, it encourages them to participate more meaningfully. Keep an eye on this event technology; it’s going to be huge.
Event technology that measures:
Big data is bigger than ever. And the beautiful thing about technology is that almost all of it creates tons of data points and thus is unbelievably measurable. What’s more, experience marketers are sharpening their social listening skills and making real-time adjustments to their programs based on the feedback they are receiving.
What’s your vote? Which event technology trend do you see heating up?