WEST PALM BEACH, Fla. (Nov. 20, 2017) – Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, announced positive results in the three key hotel performance metrics for October 2017.
According to data research company STR, the destination had 75.5 percent occupancy, which is a 15.8 percent increase over the same time period last year. A record-breaking number of room nights were sold in The Palm Beaches: 396,000, which was up 19.7 percent year over year. Revenue per available room (RevPAR) increased 21.1 percent.
January through October of 2017, occupancy was at 73.9 percent, room nights sold grew by 4.2 percent and average daily rate (ADR) grew 1 percent to $169. RevPAR growth was up 3.3 percent.
Following Hurricane Irma, DTPB aggressively promoted the message that the destination’s tourism industry was open for business. The organization also crafted meetings and groups-specific messaging, and created multiple videos featuring local hotels and attractions to showcase that the destination was ready for visitors.
“The Palm Beaches saw dramatic occupancy increases year-over-year for the month of October, even while our room inventory increased,” explained Jorge Pesquera, president and CEO for DPTB. “While being sensitive to the areas that were negatively impacted by Hurricane Irma, we do want to celebrate that so far this year, all our hotel performance metrics show positive growth. We’re confident that tourism will continue to see increases across the board for the rest of the year, as we continue to promote the destination’s amazing range of authentic experiences as ‘The Best Way To Experience Florida®’.”
Discover more about The Palm Beaches at www.ThePalmBeaches.com. Follow @PalmBeachesFL on Facebook, Instagram and Twitter.
About Discover The Palm Beaches Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official tourism marketing corporation that promotes the collection of 39 cities and towns and 15 tourism districts spanning more than 2,200 square miles and 47 miles of pristine beaches from Boca Raton to Jupiter and Tequesta, commonly referred to as “The Palm Beaches.” Tourism is among Palm Beach County’s major industries, generating $4.6 billion in direct visitor spending and supporting more than 66,000 jobs with an economic impact of more than $7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 7.35 million people in 2016. The Palm Beaches are home to nearly 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, more than 150 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants, and a thriving entertainment scene boasting more than 200 art and culture organizations. For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag, #ThePalmBeaches.
Angela Cruz Ledford
Manager, Public Relations & Communications
Discover The Palm Beaches
Office: 561-233-3064; Cell: 318-512-7464