Why do we hold events? The specifics may differ, but every event shares similar objectives. For example, to have a good time, to meet interesting people, and in some cases, to learn something new. Chatbots are making this much easier for event planners to pull off. You should consider how you use chatbots vs. AI.
Chatbots are an application of artificial intelligence. Essentially, it’s a robot having a conversation with a human through a messaging app. You send a question to the chatbot and the chatbot sends a response.
Chatbots are a great way for companies to engage with customers who regularly use apps like Facebook Messenger or WhatsApp to communicate. By using chatbots, brands can reach customers where they spend the most time. This offers an exciting opportunity for event planners to improve the event experience. Chatbots and AI in general help do this in a number of ways.
Chatbots Provide Scheduling Information
Unlike general parties, conferences are all about schedules. When multiple sub-events, like seminars or panels, are happening at different times, this leads to confusion. A chatbot can provide these answers to guests. Instead of googling the question and then squinting at a PDF schedule online, guests can simply ask the chatbot, “What time is the Cryptocurrency seminar?” and the chatbot replies, “At 3 pm”.
AI Offers Smarter Networking
A common misconception is that a party is all about the food or the entertainment. While those are important aspects, in truth, a party is all about the people. A good host invites a complementary mix of guests and introduces the right people to each other so that everyone has an interesting conversation and a good time.
Artificial intelligence allows event planners to do this at scale. AI tools can compare profiles and help professionals at a networking event meet compatible people, increasing the value of the overall function, and making it easier to socialize.
Post-Event Surveys Are Easier With Chatbots
Looking for feedback after your event? With chatbots, you can ask guests how they enjoyed themselves via messaging apps. The interaction feels like a conversation instead of a survey, increasing the likelihood that guests will participate. Event planners benefit from guidance on what went well and what they can do better when planning the next party or conference.
Chatbots vs. AI: Help Planners Ditch Branded Event Apps Altogether
Many recurring events have dedicated apps that allow guests to access information, schedules, maps, and more. Future event planners can bypass the hassle of developing dedicated apps and encouraging guests to download them by simply using chatbots to reach guests through WhatsApp or Facebook Messenger.
As more companies develop apps, users experience what’s known as “app fatigue”. It’s characterized by an unwillingness to download apps or to quickly delete those that seem useless after some time on their phone. Also, it’s no surprise considering the amount of storage apps use, security considerations, and all of those push notifications.
Chatbots Provide 24/7 Support
The number of emails organizers receive shoots up the closer they get to an event. A chatbot limits this load on planners by answering the simple questions that clog up their inbox. Since it’s powered by AI and not a human, it functions 24/7, freeing up staff to deal with other matters.
Overall, the value proposition of chatbots vs. AI is increased interactivity. An event’s success hinges on how engaged its guests are. If they leave with a great experience, they’ll come back next month or next year and most importantly, they’ll tell their friends. Chatbots can help event planners achieve this objective.